Social Media 101 Workshop Series - SEO for Social Media

Learn the importance of Search Engine Optimisation (SEO) and how to use it effectively.

Presented by: Jean Pickering, President & Social Media Director, The Tektite Group, LLC

This is the 5th in a series of workshops which will teach people how to use social media to create their personal or business brand on the internet via the use of social media tools.

This series is intended for people that are just getting started with social media. It will cover the basics and at the end of the series, participants will have accounts on the main social media websites.

When you submit a resume to a company, companies use scanning software to look for the specific keywords that say the person has the experience they want.  When you upload your resume, complete your LinkedIN profile, write a blog, post content to your personal Facebook profile, tweet, etc., external and internal search engines scan your content for keywords when determining how to rank your content.  It is important to understand the basics about SEO so that you can customize your content to take advantage of the use of keywords.

In this workshop, participants will be able to:

·         explain what SEO is & how search engines work

·         understand the importance of SEO

·         understand what a keyword is.

·         use websites to find keywords that will increase their ranking by search engines

·         use the identified keywords to write some content for one of their websites or social media accounts

You do not need to bring anything with you.  However, it is a good idea to have a resume, LinkedIN profile, Facebook profile, blog, website, etc that you can use to help you explore and find the keywords you need to be using to bring more attention to those things.

NOTE: If workshop is not intended as a full fledged class on SEO. We can recommend services that will do this for you.

Jean Pickering our instructor

Jean Pickering has been in the IT consulting business for 25 years. Prior to become a software consultant, Jean was a high school special education teach and was responsible for developing several training programs for both her school district and non-profit organizations. Since becoming a software consultant, Jean has always worked with cutting edge technology. Besides being the President of The Tektite Group, LLC, she also runs the BNC IT Group which is a group of IT Professionals in the Chicagoland area. Her company, The Tektite Group, LLC, works with small businesses, entrepreneurs, start-ups, and non-profits to help them learn how to manage their brand on the internet. The Tektite Group’s goal is to empower their clients by demystifying technology. Due to Jean’s success at marketing her personal and company brand, the “buzz” about Jean and The Tektite Group is growing.

Most recently, The Tektite Group has become one of the leading IT consulting companies that help companies and individuals develop and implement their branding strategy for the internet. This is done via workshops, seminars, one-on-one consulting, website design & development, search engine analysis, and development of and implementation of social media marketing campaigns. The factor that distinguishes The Tektite Group from PR & Marketing Firms is the fact that The Tektite Group approaches social media and branding from a technical perspective.